Tokorumahan Marketplace Revamp

Project Brief

Description

TokoRumahan is an exclusive Indonesian digital marketplace, passionately designed to support the growth of local businesses. This app is committed to providing users with the best digital ecosystem, where they can discover and explore a wide range of high-quality products. The goal is to ensure user satisfaction by providing a platform where quality meets variety

My Role

UI/UX Design

Tools

Figma, Confluence, Notion, Maze

Timeline

November - December 2023

Context

My team and I took on the challenge of revamping the Tokorumahan app to make it faster, more functional, and visually appealing. We aimed to create a smoother and more intuitive experience by following ten key usability principles. Throughout the process, we focused on enhancing everything from the app's speed and reliability to its overall design and user interface. The result is an app that not only looks better but also works more efficiently, making it a joy to use.

Before Revamp

After

Design Process

Translated insights from research and ideation into designs, starting with sketches and progressing through low-fidelity to high-fidelity wireframes.

Heuristic Evaluation

Applied the 10 common usability heuristics to identify existing design issues and crafted effective solutions to enhance usability and user satisfaction.

Heuristic Evaluation.jpg

Open with Preview

Design System

Developed TokoRumahan’s first-ever design system, meticulously aligned with the company’s brand guidelines to ensure consistency across all product.

300

#8FBCFF

400

#61A1FF

500

#317FF2

600

#1F66D0

700

#1050AE

800

#053C8C

Chat ini diawasi oleh admin TokoRumahan

Button

Pesan Antar

Pickup

Dine In

Advanced Prototyping

Implemented advanced prototyping in Figma to simulate real-world app interactions, providing a clear preview of how the application functions.

Advanced Prototype.jpg

Open with Preview

User Testing

Conducted thorough user testing to gather feedback, refine the design, and ensure the app meets both user needs and expectations.