Tokorumahan Marketplace Revamp
Project Brief
Description
TokoRumahan is an exclusive Indonesian digital marketplace, passionately designed to support the growth of local businesses. This app is committed to providing users with the best digital ecosystem, where they can discover and explore a wide range of high-quality products. The goal is to ensure user satisfaction by providing a platform where quality meets variety
My Role
UI/UX Design
Tools
Figma, Confluence, Notion, Maze
Timeline
November - December 2023
Context
My team and I took on the challenge of revamping the Tokorumahan app to make it faster, more functional, and visually appealing. We aimed to create a smoother and more intuitive experience by following ten key usability principles. Throughout the process, we focused on enhancing everything from the app's speed and reliability to its overall design and user interface. The result is an app that not only looks better but also works more efficiently, making it a joy to use.
Before Revamp






After
Design Process
Translated insights from research and ideation into designs, starting with sketches and progressing through low-fidelity to high-fidelity wireframes.






Heuristic Evaluation
Applied the 10 common usability heuristics to identify existing design issues and crafted effective solutions to enhance usability and user satisfaction.
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Design System
Developed TokoRumahan’s first-ever design system, meticulously aligned with the company’s brand guidelines to ensure consistency across all product.
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Chat ini diawasi oleh admin TokoRumahan

Button

Pesan Antar
Pickup
Dine In

Advanced Prototyping
Implemented advanced prototyping in Figma to simulate real-world app interactions, providing a clear preview of how the application functions.
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User Testing
Conducted thorough user testing to gather feedback, refine the design, and ensure the app meets both user needs and expectations.



